Extent: | 141 S graph. Darst 20 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Hamburg, Univ., FB Phil. u. Sozialwiss., Diss. : 1991 u.d.T.: Otte, Thomas: Die Bewegungsgesetze der Produktmarke |
Notes: | kart. : DM 24.60 |
ISBN: | 3-922938-27-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000415097