Marke und Markenführung : eine institutionstheoretische Analyse
von Thomas Dörtelmann
| Year of publication: |
1997
|
|---|---|
| Authors: | Dörtelmann, Thomas |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Neue Institutionenökonomik | New institutional economics | Asymmetrische Information | Asymmetric information | Informationsverhalten | Information behaviour | Signalling | Reputation | Theorie | Theory |
| Extent: | V, 161, 10 S. : graph Darst Anm.; Diagr.; Lit.; Schaub.; Übers. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Bochum, Univ., Diss., 1997 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000991490