Marken-Design : Marken entwickeln, Markenstrategien erfolgreich umsetzen
Richard Linxweiler
| Year of publication: |
2004 ; 2., erw. Aufl.
|
|---|---|
| Authors: | Linxweiler, Richard |
| Institutions: | Marketing zwischen Theorie und Praxis e.V. / Alumni (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenpolitik | Marke | Marketingtheorie | Werbestrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 388 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [371] - 380 |
| ISBN: | 978-3-409-21421-6 ; 3-409-21421-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001768656