Marken stark machen : Techniken der Markenführung
Klaus Brandmeyer ...
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Brandmeyer, Klaus (contributor) |
| Publisher: |
Weinheim : WILEY-VCH |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 202 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-527-50330-8 ; 3-527-50330-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004919427