Marken und Markenbildung in Japan
Anja Krause
| Year of publication: |
1992
|
|---|---|
| Authors: | Krause, Anja |
| Other Persons: | Krause, Anja (contributor) |
| Publisher: |
München : GBI-Verl. |
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | Japan |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 191 S. Ill., graph. Darst |
|---|---|
| Series: | Betriebswirtschaftliche Studientexte. - München : GBI-Verl., ZDB-ID 2233776-3. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Thesis: | Teilw. zugl.: München, Univ., Diplomarbeit |
| Notes: | Literaturverz. S. 156 - 180 |
| ISBN: | 3-89003-312-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438038