Marken - Werbung - Marktforschung : wie Psychologie das Marketing effizienter macht
Year of publication: |
2012
|
---|---|
Authors: | Scarabis, Martin |
Published in: |
/ Meinald T. Thielsch ... (Hrsg.). - Münster : Monsenstein und Vannerdat, ISBN 3-86991-438-6. - 2012, p. 241-259
|
Subject: | Markenführung | Brand management | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
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