Markenbewertung
von Henrik Sattler
| Year of publication: |
1995
|
|---|---|
| Authors: | Sattler, Henrik |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 65.1995, 6, p. 663-682
|
| Subject: | Handelsmarke | Store brand | Markenartikel | Brand | Bilanzielle Bewertung | Accounting valuation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001180678