Markenbilder, Markenwelten : neue Wege in der Imageforschung
Oliver A. Herzig
| Year of publication: |
1991
|
|---|---|
| Authors: | Herzig, Oliver A. |
| Publisher: |
Wien : Service-Fachverl. |
| Subject: | Markenimage | Messung | Imageforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 192 S. : Ill., graph. Darst. |
|---|---|
| Series: | Empirische Marketingforschung. - Wien : Service, Fachverl. an der Wirtschaftsuniv. Wien. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Vollst. zugl.: Diplomarbeit |
| ISBN: | 3-85428-194-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004108315