Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
[Red.: Anja Schüür-Langkau. Red. Mitarb. und Gastautoren: Ludger Wibbelt ...]
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Schüür-Langkau, Anja (revision) |
| Institutions: | Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden> (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Markenführung | Brand management | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Deutschland | Germany | Markenpolitik | Werbung |
| Description of contents: | Description [d-nb.info] |
| Extent: | 58 S. Ill., graph. Darst 28 cm |
|---|---|
| Series: | Media-Spectrum ; Jg. 31, [Sonderh.] |
| Conferences: | Wiesbadener Media- & Marketing-Kongress ; (Wiesbaden) : 2011.04.14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237074