Markendifferenzierung durch Ladengestaltung - empirische Untersuchung zur Markenzuordnung
Year of publication: |
[2018]
|
---|---|
Authors: | Burkhardt, Achim |
Institutions: | Hochschule Offenburg (issuing body) |
Publisher: |
Offenburg |
Subject: | Handelsmarketing | Retail marketing | Ladengestaltung | Store design | Einzelhandel | Retail trade | Mode | Fashion | Heimwerkermarkt | DIY retail | Deutschland | Germany | Marke | Ladenbau |
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