Markenführung im Systemgeschäft : Besonderheiten, Potenziale, Grenzen
Steffen Jungmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Jungmann, Steffen |
| Publisher: |
Mosbach : Duale Hochschule Baden-Württemberg |
| Subject: | Leistungsbündel | Bundling strategy | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
freely available
| Extent: | 1 Online-Ressource (circa 13 Seiten) |
|---|---|
| Series: | Schriftenreihe angewandtes B2B-Marketing. - Mosbach : Duale Hochschule Baden-Württemberg, ZDB-ID 2847666-9. - Vol. Nr. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 978-3-943656-01-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385703