Markenführung im Umbruch
Wolfgang Frick
| Year of publication: |
2021 ; 1. Auflage
|
|---|---|
| Authors: | Frick, Wolfgang |
| Institutions: | Haufe-Lexware GmbH & Co. KG (publisher) |
| Publisher: |
Freiburg : Haufe |
| Subject: | Stationärer Handel | Stationary trade | Markenführung | Brand management |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | 250 Seiten Illustrationen |
|---|---|
| Series: | Taschen Guide. - Planegg : Haufe, ZDB-ID 2127348-0. - Vol. 353 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Auf dem Umschlag: Nutzen schaffen am Point of Sale |
| ISBN: | 978-3-648-15606-3 ; 3-648-15606-3 ; 978-3-648-15608-7 ; 978-3-648-15607-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515061