Markenführung: Sondierungen, methodologische Disposition, konzeptioneller Grundriß
Manuela Thurm
| Year of publication: |
2000
|
|---|---|
| Authors: | Thurm, Manuela |
| Publisher: |
Frankfurt/Main : Verl. Neue Wiss. |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Kybernetik | Cybernetics | Sozialpsychologie | Social psychology | Kommunikationswissenschaft | Communication science | Systemtheorie | Systems theory | Theorie | Theory | Selbstorganisation | Self-organization | Markenpolitik | Methodologie |
| Extent: | 329 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ. der Bundeswehr, Diss., 1999 |
| ISBN: | 3-932492-30-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525029