Markenführung vor drei großen Herausforderungen : Markendialog, Februar 2012
GEM, Gesellschaft zur Erforschung des Markenwesens e.V. [Red.: Wolfgang K. A. Disch]
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Disch, Wolfgang K. A. (contributor) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <16, 2012, Berlin> (contributor) |
| Publisher: |
Berlin : GEM Gesellschaft zur Erforschung des Markenwesens |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [gem-online.de] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 146 S. Ill., graph. Darst. |
|---|---|
| Conferences: | Markendialog ; 16 (Berlin) : 2012.02.23 GEM-Markendialog ; 16 (Berlin) : 2012.02.23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 7 Beitr. |
| ISBN: | 978-3-9809657-9-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009537726