Markenkompetenz : Konzeption und empirische Analyse im Industriegüterbereich
Karsten Willrodt
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Willrodt, Karsten |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Kernkompetenz | Core competency | Lieferantenmanagement | Supplier relationship management | Beschaffung | Procurement | Wahrnehmung | Perception | Deutschland | Germany | Investitionsgütermarketing | Markenpolitik | Strategisches Management | Kompetenz | Kovarianzanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 224 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Darmstadt., Techn. Univ., Diss., 2004 |
| Notes: | Literaturverz. S. [187] - 215 |
| ISBN: | 3-8244-8276-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002476118