Markenkooperationen : Erfolgsfaktoren, Implementierung und Management
Nicole Preininger
| Year of publication: |
2010 ; 1. Aufl
|
|---|---|
| Authors: | Preininger, Nicole |
| Publisher: |
Lohmar [u.a.] : Eul |
| Subject: | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [d-nb.info] |
| Extent: | XIII, 171 S Ill., graph. Darst. 21 cm, 275 gr. |
|---|---|
| Series: | Reihe: Marketing und Kooperationen. - Lohmar : Eul, ZDB-ID 2518117-8. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [165] - 171 |
| ISBN: | 3-89936-913-0 ; 978-3-89936-913-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003966663