Markenkooperationen : wer nicht kooperiert - verliert
Nils Pickenpack (Hrsg.). Daniel Beye; Heike Jochims; Bruno Kollhorst
| Year of publication: |
2013 ; 1. Aufl.
|
|---|---|
| Authors: | Beye, Daniel ; Jochims, Heike ; Kollhorst, Bruno |
| Other Persons: | Pickenpack, Nils (ed.) |
| Publisher: |
Göttingen : BusinessVillage |
| Subject: | Marketingkooperation | Marketing cooperation | Unternehmenskooperation | Inter-firm cooperation | Erfolgsfaktor | Success factor | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [businessvillage.de] ; Description [deposit.dnb.de] |
| Extent: | 244 S. Ill., graph. Darst. 210 mm x 150 mm, 330 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 241 - 244 |
| ISBN: | 978-3-86980-224-4 ; 978-3-86980-225-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504269