Markenkraft zum Nulltarif : der Trick mit den Resonanzfeldern
Klaus Brandmeyer ...
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Other Persons: | Brandmeyer, Klaus (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenartikel | Brand | Marketing | Markenpolitik | Deutungsmuster | Kollektives Verhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 217 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 213 - 215 Erscheint: April 2011 |
| ISBN: | 3-8349-2212-9 ; 978-3-8349-2212-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009126141