Markenloyalität in China : kulturelle und markenbeziehungstheoretische Determinanten
von Christian Knörle
| Year of publication: |
2011
|
|---|---|
| Authors: | Knörle, Christian |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Markentreue | Brand loyalty | Nationalkultur | National culture | Erfolgsfaktor | Success factor | China | Markenpolitik | Internationales Marketing | Interkulturelles Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 384 S. Ill., graph. Darst., Kt. 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Gießen, Univ., Diss., 2010 |
| ISBN: | 978-3-8325-2770-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909676