Markenmanagement durch storytelling
Marc Mangold
| Year of publication: |
2003
|
|---|---|
| Authors: | Mangold, Marc |
| Publisher: |
München : FGM-Verl. |
| Subject: | Markenpolitik | Integriertes Management | Erzählen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 69 S., S. V - XVIII : graph. Darst. |
|---|---|
| Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. 126 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Universitätsschrift |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diplomarbeit, 2001 |
| ISBN: | 3-934491-82-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004830182