Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Heribert Meffert ... (Hrsg.)
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Other Persons: | Meffert, Heribert (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Theorie | Theory | Deutschland | Germany | Markenpolitik | Marke | Management | Fallstudie |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XX, 680 S. Ill., graph. Darst., Kt |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Enth. 28 Beitr. Literaturangaben |
| ISBN: | 3-409-11821-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001639661