Markenmanagement im Sport
Michael Schilhaneck
| Year of publication: |
2011
|
|---|---|
| Authors: | Schilhaneck, Michael |
| Published in: |
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing. - Berlin : Schmidt, Erich, ISBN 3-503-12912-X. - 2011, p. 117-141
|
| Subject: | Sportmarketing | Sports marketing | Markenführung | Brand management | Sportorganisation | Sport organization | Profisport | Professional sports | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738198