Markenmanagement in der Motorradindustrie : Grundlagen, Trends, Erfolgsstrategien führender Hersteller
[hrsg. von] Wolfgang Fischer; Georg Blenk; Manuela Eckstein
| Year of publication: |
2005 ; 1. Aufl.
|
|---|---|
| Other Persons: | Fischer, Wolfgang (ed.) ; Blenk, Georg (ed.) ; Eckstein, Manuela (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Motorrad | Motorcycle | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Welt | World | Motorradindustrie | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 328 S zahlr. Ill., graph. Darst 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Enth. 18 Beitr. Literaturangaben Beitr. teilw. dt., teilw. engl. Gb. : EUR 68.00 |
| ISBN: | 3-409-14257-6 |
| Classification: | Marketing ; Kraftfahrzeuge ; Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002626926