Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Anne Christin Kemper ; Christian Geerdes
| Year of publication: |
1997
|
|---|---|
| Authors: | Kemper, Anne Christin ; Geerdes, Christian |
| Institutions: | Institut für Markt- und Distributionsforschung <Köln> (contributor) |
| Publisher: |
Köln : IMD |
| Subject: | KM-Europa-Metal-Aktiengesellschaft <Osnabrück, 1995 - 2001> | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Vorleistungen | Intermediate goods | Metallindustrie | Metal industry | Theorie | Theory | Deutschland | Germany |
| Extent: | V, 85 Bl. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000984884