Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Carsten Baumgarth
| Year of publication: |
2004 ; 2., überarb. und erw. Aufl.
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|---|---|
| Authors: | Baumgarth, Carsten |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Theorie | Theory | Welt | World | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 427 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included ; Glossar enthalten ; Glossary included ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 386 - 420 |
| ISBN: | 3-409-21666-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002003539