Markenpolitik
Henrik Sattler ; Franziska Völckner
| Year of publication: |
2007 ; 2., vollst. überarb. und erw. Aufl.
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|---|---|
| Authors: | Sattler, Henrik ; Völckner, Franziska |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 253 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-17-019347-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004889323