Extent:
XII, 314 S.
graph. Darst.
23 cm
Series:
Marktorientierte Unternehmensführung. - Frankfurt, M. : Lang, ISSN 0178-8183, ZDB-ID 1126490-1. - Vol. 6
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Bibliografie enthalten ; Bibliography included
Language: German
Thesis:
Zugl.: Siegen, Univ., Diss., 1987
Notes:
Literaturverz. S. 292 - 314
ISBN: 3-8204-1234-4
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000083492