Markenpsychologie : wie Marken wirken - was Marken stark macht
Gert Gutjahr
| Year of publication: |
2013 ; 2., überarb. u. erw. Aufl.
|
|---|---|
| Authors: | Gutjahr, Gert |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wirtschaftspsychologie | Economic psychology | Neurowissenschaften | Neuroscience | Markenpolitik | Neuroökonomik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 230 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 219 - 226 201309 |
| ISBN: | 978-3-658-01925-9 ; 3-658-01925-5 ; 978-3-658-01926-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006797