Markenstrategien wachstumsorientierter Unternehmen
von Thomas Peter Schiele
| Year of publication: |
1997
|
|---|---|
| Authors: | Schiele, Thomas Peter |
| Subject: | Markenpolitik | Unternehmenswachstum |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 280 S., S. XI - LXII graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Mannheim, Univ., Diss., 1997 |
| Classification: | AuĂenwirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000661448