Markenwertmessung auf Basis von Paneldaten
Jürgen Maretzki
| Year of publication: |
2000
|
|---|---|
| Authors: | Maretzki, Jürgen |
| Published in: |
Operations research proceedings 1999 : selected papers of the Symposium on Operations Research (SOR '99), Magdeburg, September 1 - 3, 1999. - Berlin : Springer, ISBN 978-3-540-67094-0. - 2000, p. 517-523
|
| Subject: | Markenartikel | Brand | Bewertung | Evaluation | Messung | Measurement | Schätzung | Estimation | Fruchtsaft | Fruit juice | Theorie | Theory | Handelsmarke | Store brand | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache In: Operations research proceedings 1999 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001481418