Market Analysis via Judgemental Modelling: An Application in the UK Chemical Industry
Year of publication: |
1993
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Authors: | Naudé, Pete ; Lockett, Geoff ; Gisbourne, Steve |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 3, p. 5-22
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