Market and Customer Knowledge and the Role of Value in Firm Performance
Year of publication: |
2011-08-13
|
---|---|
Authors: | Bens, Katrina Jane |
Other Persons: | William T. Ross (contributor) ; Arvind Rangaswamy (contributor) ; Gary L. Lilien (contributor) ; John Christman (contributor) |
Publisher: |
Penn State |
Subject: | Business Administration |
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