Market-Based Assets and Shareholder Value: A Framework for Analysis
Year of publication: |
1998
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Authors: | Srivastava, Rajendra K. ; Shervani, Tasadduq A. ; Fahey, Liam |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 62.1998, 1, p. 2-18
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