Market based management : strategies for growing customer value and profitability
Roger J. Best
| Authors: | Best, Roger J. |
|---|---|
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 385 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-014546-7 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004552784