Market-based management : strategies for growing customer value and profitability
Roger J. Best
| Alternative title: | Market based management |
|---|---|
| Year of publication: |
2013 ; 6. ed., internat. ed.
|
| Authors: | Best, Roger J. |
| Publisher: |
Upper Saddle River, NJ : Pearson |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 576 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-284816-3 ; 978-0-13-284816-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009498173