Market bifurcations in board sports : how consumers shape markets through boundary work
Year of publication: |
2021
|
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Authors: | Diaz Ruiz, Carlos ; Makkar, Marian |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 38-50
|
Subject: | Boundary objects | Boundary work | Market boundaries | Market-shaping | Sports marketing | User innovation |
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