Market communication as socio-political activity in emerging markets
Year of publication: |
2012
|
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Authors: | Cerne, Annette |
Published in: |
Business, society and politics : multinationals in emerging markets. - Bingley : Emerald, ISBN 1-78052-990-2. - 2012, p. 85-103
|
Subject: | Multinationales Unternehmen | Transnational corporation | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Internationales Marketing | International marketing | Textilhandel | Textile distribution | Schwellenländer | Emerging economies | Schweden | Sweden |
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