Market concentration and persuasive advertising : a theoretical approach
Nelson Sá
| Year of publication: |
2015
|
|---|---|
| Authors: | Sá, Nelson |
| Published in: |
Journal of economics. - Wien [u.a.] : Springer, ISSN 0931-8658, ZDB-ID 635037-9. - Vol. 114.2015, 2, p. 127-151
|
| Subject: | Advertising intensity | Market concentration | Sunk costs | Werbung | Advertising | Unternehmenskonzentration | Theorie | Theory | Sunk Costs | Marktstruktur | Market structure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010492941