Market convergence and advertising standardization in the European Union
| Year of publication: |
2007
|
|---|---|
| Authors: | Okazaki, Shintaro ; Taylor, Charles R. ; Doh, Jonathan P. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 42.2007, 4, p. 384-400
|