Market creation: the epitome of entrepreneurial marketing practices
Year of publication: |
2008
|
---|---|
Authors: | Gaddefors, Johan ; Anderson, Alistair R. |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 10.2008, 1, p. 19-39
|
Subject: | Marketing | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Unternehmer | Entrepreneurs |
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