Market driven management : creating profitable top-line growth
Year of publication: |
1997 ; Rev. ed.
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Authors: | Ames, B. Charles ; Hlavacek, James Daniel |
Publisher: |
Chicago [u.a.] : Irwin |
Subject: | Marketing | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
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Hehenberger, Christian, (1995)
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Aaker, David A., (1998)
- More ...
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Market driven management : prescriptions for survival in a turbulent world
Ames, B. Charles, (1989)
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Managerial marketing for industrial firms
Ames, B. Charles, (1984)
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Industrial marketing perspectives : a reader
Hlavacek, James Daniel, (1981)
- More ...