Market driven strategy : processes for creating value ; with a new introduction
George S. Day
| Year of publication: |
1999
|
|---|---|
| Authors: | Day, George S. |
| Publisher: |
New York [u.a.] : Free Pr. |
| Subject: | Wettbewerbsstrategie | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 405 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1990 |
| ISBN: | 0-684-86536-x |
| Classification: | Unternehmensführung ; Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004580009