Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

Online-Ressource (XVIII, 249p. 50 illus, digital)

Includes bibliographical references and index

Foreword; Preface; Table of Contents; Abbreviations; Figures; Tables; 1. Introduction; 1.1 Relevant research problem; 1.2 Objectives of this investigation; 1.3 Content of thesis; 2. Basics of investigation; 2.1 Emerging firms; 2.1.1 Emerging firms and entrepreneurial research; 2.1.2 Definition of emerging firms; 2.1.3 Characteristics that differentiate emerging firms from established companies; 2.2 Market orientation; 2.3 Market-Driving Behavior; 2.4 Market-Driven Behavior; 2.5 Market-driving vs. market-driven behavior: the theoretical groundwork

2.5.1 Market-driving vs. market-driven behavior: a process perspective2.5.2 Market-driving vs. market-driven behavior: a timing perspective; 2.5.3 Market-driving behavior: a strategy perspective; 2.5.4 Elements of market-driving behavior: a stakeholder perspective; 3. Conceptualization of market-driving behavior in emerging firms; 3.1 A brief review of the existing literature on market-driving behavior in emerging firms; 3.2 Elements of market-driving behavior in emerging firms; 3.2.1 Customer-driving behavior; 3.2.2 Competitor-driving behavior; 3.2.3 Channel-driving behavior

3.2.4 Regulator-driving behavior3.2.5 Multiplier-driving behavior; 3.2.6 Employee-driving behavior; 3.3 Consequences of market-driving behavior; 3.3.1 How market-driving behavior leads to competitive advantage; 3.3.2 Impact of market-driving behavior on company performance; 3.4 Moderators of the market-driving behavior - business performance relationship; 3.4.1 Company development phase; 3.4.2 Industry development stage; 3.4.3 Order of market entry; 3.4.4 Technology turbulence; 3.4.5 Market turbulence; 3.4.6 Competitive intensity; 3.4.7 Regulation intensity; 3.4.8 Degree of innovation

3.5 Overview of structural model4. Measurement of market-driving behavior in emerging firms; 4.1 Measurement of market-driving behavior in the extant literature; 4.2 Design of the survey instrument; 4.2.1 The market-driving behavior (MaDri) indicators; 4.2.1.1 Customer-driving behavior; 4.2.1.2 Competitor-driving behavior; 4.2.1.3 Channel-driving behavior; 4.2.1.4 Regulator-driving behavior; 4.2.1.5 Multiplier-driving behavior; 4.2.1.6 Employee-driving behavior; 4.2.2 The market-driven behavior indicators; 4.2.2.1 Intelligence generation; 4.2.2.2 Intelligence dissemination

4.2.2.3 Responsiveness4.2.3 The scales; 5. Empirical study of market-driving behavior in emerging technology firms; 5.1 Data collection; 5.1.1 Selection of target companies for survey; 5.1.2 Survey procedure; 5.1.3 Sample representativeness; 5.1.4 Removal of unsuitable answers; 5.1.5 Data editing; 5.1.6 Analysis of non-response and informant bias; 5.2 Sample properties; 5.2.1 Industries represented in the sample; 5.2.2 Age, Size and Stages of sample companies; 5.3 Data analysis; 5.3.1 Specification of constructs; 5.3.2 Selection of analytical method; 5.3.3 Assessment of model quality

5.3.3.1 Quality assessment of reflective measurement models

10.1007/978-3-8349-8492-0 [DOI]

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