Market dynamics and user-generated content about tablet computers
Year of publication: |
2014
|
---|---|
Authors: | Wang, Xin ; Mai, Feng ; Chiang, Roger H. L. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 449-458
|
Subject: | market dynamics | online product reviews | tablet computers | user-generated content | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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