Market entry and operational decision making in East-West business relationships

Foreword -- Introduction -- The emergence and success factors of fast internationalizers: cases from Estonia / Tiia Vissak -- First mover advantages in Central and Eastern Europe: a comparative analysis of performance measures / Kristian Jakobsen -- Internationalization of the biggest Finnish and Swedish retailers in the Baltic States and Russia / Jorma Larimo, Ari Huuhka -- Trade and market liberalisation in Eastern Europe: the effects on the FDI location decisions of Italian firms / Antonio Majocchi, Roger Strange -- Market entry and operational decision making in East-West business relationships -- In-store shopping behavior: a cross-cultural comparison in Italy, France and Poland / Donata Vianelli, Christian Dianoux, Tomasz Domanski, Jean Luc Herrmann -- Regionalization in Central and Eastern Europe: searching for regiocentric orientations in MNC strategies / Arnold Schuh -- The interconnections of regional and domestic cluster development processes: using the example of Estonian wood and forest industries / Tonu Roolaht -- Local heroes, regional champions or global mandates? -- Empirical evidence on the dynamics of German MNC subsidiary roles in Central Europe / Stefan Eckert, Frank Rossmeissl -- The impact of the change from partial to full foreign ownership on the internationalization of foreign subsidiaries: four Estonian cases / Tiia Vissak -- The role of cooperation and innovation in reducing the likelihood of export withdrawals: the case of the Estonian wood sector / Ele Reiljan -- Index