Market entry decisions in emerging economies : the choice of local intermediaries as key determinant of competitive sustainability ; examining the case of a leading MNC entering the Maghreb region /Davide Sola and Jerome Couturier; Cristina Raiciu and Sandro Cuzzolin
Year of publication: |
2013
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Authors: | Sola, Davide ; Couturier, Jerome ; Raiciu, Cristina ; Cuzzolin, Sandro |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 6.2013, 1, p. 51-65
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Subject: | market entry strategy | role of intermediaries | MNC | Maghreb region | local market factors | cross-border strategy | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Maghreb | Schwellenländer | Emerging economies |
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