Market entry into the USA : why European companies fail and how to succeed
Ralf Drews ; Melissa Lamson
| Alternative title: | Unternehmenserfolg in den USA <engl.> |
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| Year of publication: |
2016
|
| Authors: | Drews, Ralf ; Lamson, Melissa |
| Publisher: |
Cham [u.a.] : Springer |
| Subject: | Internationale Unternehmenskooperation | International business cooperation | Internationaler Markteintritt | International market entry | Unternehmenskultur | Corporate culture | Unternehmenserfolg | Firm performance | Deutschland | Germany | USA | United States | Auslandsmarkt | Markteintrittsstrategie | Kulturkontakt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 125 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-17123-4 ; 978-3-319-17124-1 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011344100