Market entry strategies for emerging economies
Alena Kretzberg
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Kretzberg, Alena |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Osteuropa | Eastern Europe | China | Emerging Market | Markteintrittsstrategie |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [loc.gov] |
| Extent: | 332 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2007 |
| ISBN: | 978-3-631-56585-8 ; 3-631-56585-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003586517