Market entry strategies in emerging markets : an institutional study in the BRIC countries
Year of publication: |
2013
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Authors: | Holtbrügge, Dirk ; Baron, Anastasia |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 55.2013, 3, p. 237-252
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Subject: | BRICS-Staaten | BRICS countries | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Markteintritt | Market entry | Multinationales Unternehmen | Transnational corporation |
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