Market entry strategies : text, cases and readings in market entry management
Christoph Lymbersky
| Year of publication: |
2008 ; 1. ed., internat. ed.
|
|---|---|
| Authors: | Lymbersky, Christoph |
| Publisher: |
Hamburg : Management Laboratory Press |
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Wirtschaftskultur | Economic culture | Markteintrittsstrategie | Marktanalyse |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 424 S. Ill., graph. Darst., Kt. 240 mm x 190 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 403 - 423 Erscheint: 23. Januar 2008 |
| ISBN: | 978-3-9812162-0-2 ; 978-3-9812162-9-5 ; 978-3-89121-620-2 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627784